OneMoreHair is a business that specializes in the production and sale of human hair wigs, offering a wide range of styles and colors to suit their customers' diverse tastes and needs. Known for their high quality wigs made from 100% human hair.

OneMoreHair has a strong online presence with a loyal following of Instagram models. Their wigs are designed to be comfortable, natural-looking, and easy to style, making them a popular choice among women seeking high-quality hair products.

OneMoreHair experienced rapid growth and an expanding customer base, leading to a huge increase in their email list. Without a proper email backend, they continued to run their email marketing campaigns despite the sudden spike in traffic, causing their deliverability to decline and their email list to become cluttered with junk emails.
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 To address these issues and recover quickly, they knew they needed an expert email marketing specialist who understood the intricacies of email marketing to help them optimize their campaigns and recapture lost revenue. An example of suffering from success.

To help OneMoreHair recover from their email marketing challenges, we devised a strategy to improve their senders domain and segmented their list according to engagement. We created separate flows for each segment and were able to get their email performance back on track and even better than before.

We provided OneMoreHair with the four essential flows - new sign up forms, a newsletter, list cleaning, and account optimization - as well as list segmentation. These services helped OneMoreHair improve the effectiveness of their email marketing efforts and better engage with their customers. 

As a result, over 35% of OneMoreHair's revenue was generated through email marketing, with a gross total of over $50,000 in just four months. Additionally, their list was filtered and cleaned to include higher returning customers, resulting in an email click-through rate of 7%.